How can you capture the attention of your employees when you've an important message to deliver? If your plan is to go for depth vs. breadth, you might want to consider a Social Media massage. 

At Microsoft, we experimented a new way to inform employees while giving them an opportunity to relax. During lunch time, we setup a massage area in the company cafeteria. Employees enjoyed the free treat while they were listening to a 5 minute promo podcast produced to inform and relax. 

This campaign generated quite a bit of internal word of mouth and accomplished its goal while 'delivering happiness'. Would you like a Social Media massage too?

(Audio podcasts produced by the great folks at Bigg Studios).