Just few hours ago Google announced some new updates to Google Plus including Apps integration, What's Hot, a Creative photo Kit and ... G+ Ripples. 
Ripples is a cool visualization tool that shows how your posts have been shared.

But is there value in using Ripples in a business context? My answer is: YES!

With G+ integrated with Apps, it's easy to imagine how efficiencies can be accomplished within secure circles, and here is a plausible scenario: John is an internal technical trainer and he focuses on making sure that new readiness material is being disseminated to his audience (technical people). So he uses G+ to post some How-To videos and articles.
However, using Ripples he discovers that his content is being shared also among the sales field, that fall outside of his target audience. And he also finds out (thanks to Ripple) that one of the Services Dept. execs shared that content to her org too (another circle). Yet, another audience that wasn't specifically in his charter.

By visually exposing this kind of information, John is equipped with new knowledge and insights that his tutorials may actually be relevant to more than just the technical audience. This means that his colleague in charge of sales training can re-use some of this material, saving time and money to the company. And by quickly analyzing the comments, he gets some valuable feedback on how to improve his future tutorials.

How would you use Ripples and G+ for business?