Posterous theme by Cory Watilo

Looking for a new way to introduce yourself? Try a Prezume

What is a Prezume? It's a presentation of yourself (resume) in a visual and interactive format using the popular zooming presentation editor Prezi.com.

A Prezume is not meant to replace your textual CV (Curriculum Vitae), but rather augment it when you are engaging potential clients or employers in social media. In fact, Prezi allows you to express yourself in a much richer form, adding photos, videos, animations and even QR codes. That's right, you never know how a recruiter might contact you.

To prove that you can combine all the above in a nice presentation, I created a Prezume of myself. Let me know what you think!

How Google+ Ripples can benefit the Social Enterprise

Just few hours ago Google announced some new updates to Google Plus including Apps integration, What's Hot, a Creative photo Kit and ... G+ Ripples
Ripples is a cool visualization tool that shows how your posts have been shared.

But is there value in using Ripples in a business context? My answer is: YES!

With G+ integrated with Apps, it's easy to imagine how efficiencies can be accomplished within secure circles, and here is a plausible scenario: John is an internal technical trainer and he focuses on making sure that new readiness material is being disseminated to his audience (technical people). So he uses G+ to post some How-To videos and articles.
However, using Ripples he discovers that his content is being shared also among the sales field, that fall outside of his target audience. And he also finds out (thanks to Ripple) that one of the Services Dept. execs shared that content to her org too (another circle). Yet, another audience that wasn't specifically in his charter.

By visually exposing this kind of information, John is equipped with new knowledge and insights that his tutorials may actually be relevant to more than just the technical audience. This means that his colleague in charge of sales training can re-use some of this material, saving time and money to the company. And by quickly analyzing the comments, he gets some valuable feedback on how to improve his future tutorials.

How would you use Ripples and G+ for business?

G_ripple_paolo_tosolini_post

Social Media massage: a creative way to do internal communications

How can you capture the attention of your employees when you've an important message to deliver? If your plan is to go for depth vs. breadth, you might want to consider a Social Media massage. 

Social_media_massage_paolo_tosolini

At Microsoft, we experimented a new way to inform employees while giving them an opportunity to relax. During lunch time, we setup a massage area in the company cafeteria. Employees enjoyed the free treat while they were listening to a 5 minute promo podcast produced to inform and relax. 

This campaign generated quite a bit of internal word of mouth and accomplished its goal while 'delivering happiness'. Would you like a Social Media massage too?

(Audio podcasts produced by the great folks at Bigg Studios).

A creative tribute to Steve Jobs

With the arrival of my new iPhone 4S this weekend, I felt compelled to offer my personal tribute to Steve Jobs in a creative way that he'd have probably appreciated it. 

Using my three household iPhones, I stitched together Steve's portrait using an MIT web app called Junkyard Jumbotron. Then I used Penultimate on my iPad 2 for the handwritten caption.

Thanks Steve for continuing inspiring my creativity.

Steve_jobs_tribute_using_mit_jumbotron_by_paolo_tosolini

Corn maze drama: an iPhone movie

Smartphones are a joy for multimedia communicators, because they are able to capture and share important moments using not just static images but also motion pictures.

A recent research by Vid.ly shows that more than 60% of mobile video on the internet is being watched on Apple devices (see chart below).

Vid.ly Single universal url
As a happy owner of an iPhone 4, I decided to experiment the entire workflow of creating, editing, publishing a mobile video that was more sophisticated than just a simple point and shoot episode.
Given this is Halloween time, I visited a corn maze with my family and, with a little storytelling, I shot several different scenes. Then I used an app called Splice to edit them together.

It took me about an hour to assemble the final file, but I was pleasantly surprised by the robustness of Splice and its feature richness. Enjoy the video and let me know what you think.